General Discussion

Core Unique Positioning Statement - Your Foundational Strategy

I started my first business about 40 years ago. Most people had jobs and entrepreneurship wasn’t popular back then. Things have changed and evolved and business has become ultra-competitive because entrepreneurship has become more popular. Within less than two decades, Facebook and Instagram and Snapchat have taken social media by storm! Tony Robbins, Gary Vaynerchuk, Marie Forleo, and Grant Cardone are very recognizable names today because each of these people adapted to new marketing trends and new platforms to share their message.

As an entrepreneur, you need to keep up with the new marketing trends and evolving platforms so you can share your products or services with more people and grow your business. Although marketing trends are changing, there are many foundational concepts that have not changed. These foundational concepts are essential to becoming the next Tony Robbins or Gary Vaynerchuk.

One strategy that has worked for my businesses and for the thousands of my client family members who hire me to coach or consult with them is what I call a is Core Unique Positioning Statement™(CUPS).  CUPS is the foundation your business is built on. Before we get into developing your own CUPS, you need a deep understanding of what a CUPS actually is.

CUPS is defined as a unique position that a company holds in the minds of their potential client family members. Business owners who have a clearly defined CUPS get known and get business!

This is the same concept that has propelled me to becoming one of the top female coaches in the world!  I simply created a CUPS to differentiate myself in the marketplace and I look different and am different than all other business coaches and consultants out there. I am not a cookie-cutter or me-too business. Let’s look at how you can position yourself and your business.

As a business owner you know your client family members are driven by price and value. If there is a lack of value, prospective client family members will struggle with your prices. The quickest way to develop value in the minds of the your prospective client family members and quickly justify your prices are to create a unique market differentiator which is your CUPS.